Online Shopping Tips for the Holiday Season
E-commerce is the fastest-growing sector of the retail industry, though sales are highly seasonal. Black Friday is the traditional start of the holiday shopping season. It is the busiest day of the year for both online and brick and mortar stores. A little over a month later, on January 1st, the shopping season ends on New Year's Day.
Though the numbers vary from year to year, holiday shopping typically accounts for around twenty percent of total retail sales for the industry. And virtual stores have been doing a much better job of attracting new customers in recent years than traditional ones. There are many obvious explanations for this.
First and most important, shopping online is safer than it has ever been. As a result, most new customers do not worry about credit card fraud or theft. People who do not regularly shop on the internet are also far more likely to buy online during the holidays, in order to avoid the long lines and the crowded stores.
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